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Privacy Policy
Last updated: 11/15/2025
Effective date: January 1, 2025
Introduction
ProcessFlow, Inc., doing business as Lume ("Lume," "we," "our," or "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application, website (lume.gg), and related services (collectively, the "Service").
Important: Lume provides support for gaming addiction recovery. The information you share may be considered sensitive health-related data under various privacy laws. We take extra precautions to protect this information.
Quick Navigation
1. Information We Collect
1.1 Information You Provide
- Account Information: Email address, username, password (encrypted), date of birth (for age verification)
- Profile Information: Display name, profile picture, bio (optional)
- Recovery Data: Sobriety start date, check-in history, personal goals, journal entries
- Community Content: Posts, comments, messages to peer mentors, reactions
- Support Requests: Communications with our support team
- Payment Information: Processed by RevenueCat/Apple/Google (we do not store full credit card numbers)
1.2 Information Automatically Collected
- Device Information: Device type, operating system, unique device identifiers, mobile network information
- Usage Data: Features used, session duration, navigation paths, interaction patterns
- Analytics Data: Collected via PostHog (only with your consent) - See our Cookie Policy
- Location Data: Approximate location based on IP address (we do not collect precise GPS location)
- Error and Performance Data: Crash reports, error logs (via Sentry)
1.3 Information from Third Parties
- Authentication Providers: If you sign in with Apple/Google, we receive basic profile information (name, email)
- Payment Providers: Transaction confirmations from RevenueCat, Apple App Store, Google Play
2. How We Use Your Information
We use your information for the following purposes:
- Provide the Service: Account management, sobriety tracking, community features, peer mentorship matching
- Personalization: Customized insights, milestone celebrations, relevant content recommendations
- Communication: Important notifications, service updates, emergency support resources
- Improvement and Development: Analyze usage to improve features, develop new functionality, fix bugs
- Safety and Security: Prevent fraud, enforce community guidelines, protect users from harm
- Legal Compliance: Comply with applicable laws, respond to legal requests
- Business Operations: Customer support, payment processing, dispute resolution
3. Legal Basis for Processing (GDPR)
For users in the European Economic Area (EEA), UK, and Switzerland, we process your personal data based on the following legal grounds:
- Consent: Analytics cookies, marketing communications (you can withdraw consent at any time)
- Contract Performance: Account management, service delivery, payment processing
- Legitimate Interests: Service improvement, security, fraud prevention (balanced against your rights)
- Legal Obligation: Compliance with laws, response to legal requests
5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:
- Active Accounts: Data retained while your account is active and for 90 days after deletion (for recovery purposes)
- Deleted Accounts: Personal data permanently deleted after 90-day grace period
- Anonymized Analytics: May be retained indefinitely for research and service improvement
- Legal Requirements: Some data may be retained longer to comply with legal obligations (e.g., financial records for 7 years)
- Backups: Data in backups will be deleted within 30 days of account deletion
6. Your Privacy Rights
Depending on your location, you have the following rights regarding your personal information:
Access
Request a copy of the personal information we hold about you
Correction
Request correction of inaccurate or incomplete information
Deletion
Request deletion of your account and personal data
Portability
Export your data in a machine-readable format
Opt-Out
Withdraw consent for marketing or analytics
Objection
Object to processing based on legitimate interests
How to Exercise Your Rights
To exercise any of these rights, please contact us at contact@lume.gg or use the in-app privacy settings.
We will respond to your request within 30 days (45 days for complex requests). We may need to verify your identity before processing your request.
7. Children's Privacy (COPPA Compliance)
Age Requirements
- • Minimum Age: You must be at least 13 years old to use Lume
- • Ages 13-17: Parental awareness is required (see Parental Consent section)
- • Under 13: We do not knowingly collect data from children under 13
7.1 Information from Minors (Ages 13-17)
For users aged 13-17, we collect and use information in accordance with COPPA and state-specific laws. We recommend that parents or guardians be aware of their minor child's use of Lume.
7.2 Parental Rights
Parents or legal guardians of users under 18 have the right to:
- Review the personal information collected from their child
- Request deletion of their child's account and data
- Refuse to allow further collection of their child's information
- Learn about our data practices by reviewing this Privacy Policy
To exercise these rights, please contact us at contact@lume.gg with "Parental Consent" in the subject line and proof of guardianship.
7.3 If We Learn a Child Under 13 Has Registered
If we become aware that we have collected personal information from a child under 13 without parental consent, we will delete that information as quickly as possible. If you believe a child under 13 has registered, please contact us immediately at contact@lume.gg.
8. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
8.1 Categories of Personal Information Collected
| Category | Examples | Collected? |
|---|---|---|
| Identifiers | Email, username, device ID | Yes |
| Personal Information | Name, contact information | Yes |
| Protected Classifications | Age, date of birth | Yes |
| Commercial Information | Purchase history, subscriptions | Yes |
| Internet Activity | Browsing history, app usage | Yes |
| Geolocation | Approximate location (IP-based) | Yes |
| Sensitive Personal Information | Health data (addiction recovery) | Yes |
| Inferences | User preferences, behavior patterns | Yes |
8.2 Your California Rights
- Right to Know: Request disclosure of personal information collected, used, disclosed, or sold
- Right to Delete: Request deletion of personal information (with certain exceptions)
- Right to Correct: Request correction of inaccurate personal information
- Right to Opt-Out: Opt-out of sale or sharing of personal information (Note: We do not sell your data)
- Right to Limit Use of Sensitive Information: Limit use of sensitive personal information
- Right to Non-Discrimination: Exercise your rights without discriminatory treatment
Do Not Sell My Personal Information
We do not sell your personal information. We have not sold personal information in the past 12 months and do not have plans to do so.
To exercise your California privacy rights, email us at contact@lume.gg with "California Privacy Request" in the subject line.
9. Delaware Residents (DPDPA)
If you are a Delaware resident, you have rights under the Delaware Personal Data Privacy Act (DPDPA), effective January 1, 2025:
- Right to confirm whether we process your personal data
- Right to access your personal data
- Right to correct inaccuracies in your personal data
- Right to delete your personal data
- Right to obtain a copy of your personal data in a portable format
- Right to opt-out of targeted advertising, sale of personal data, and profiling
To exercise these rights, contact us at contact@lume.gg. We will respond within 45 days.
10. International Data Transfers
Lume is based in the United States. If you access our Service from outside the U.S., please be aware that your information may be transferred to, stored, and processed in the United States and other countries.
For users in the EEA, UK, and Switzerland, we rely on:
- Standard Contractual Clauses (SCCs): Approved by the European Commission
- Adequacy Decisions: Where applicable
- Data Processing Agreements: With all service providers handling EU data
By using Lume, you consent to the transfer of your information to the United States and other jurisdictions as described in this Policy.
11. Data Security
We implement industry-standard security measures to protect your personal information:
- Encryption: Data encrypted in transit (TLS 1.3) and at rest (AES-256)
- Access Controls: Role-based access, multi-factor authentication for staff
- Regular Audits: Security assessments and penetration testing
- Monitoring: 24/7 monitoring for suspicious activity
- Incident Response: Documented procedures for data breaches
Important: No method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. If you believe your account has been compromised, contact us immediately at contact@lume.gg with "Security Issue" in the subject line.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:
- Posting the updated policy on this page
- Updating the "Last updated" date at the top of this page
- Sending you an in-app notification or email (for significant changes)
Your continued use of Lume after changes become effective constitutes your acceptance of the revised Privacy Policy.
13. Right to Lodge a Complaint
If you are in the EEA, UK, or Switzerland and believe we have not addressed your privacy concerns satisfactorily, you have the right to lodge a complaint with your local data protection supervisory authority.
14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
ProcessFlow, Inc. (d/b/a Lume)
A Delaware Corporation
Email: contact@lume.gg
Please include a clear subject line (e.g., "Privacy Inquiry", "Parental Consent Request", "Security Issue") to help us route your message appropriately.
Website: https://lume.gg
Registered Agent:
Legalinc Corporate Services Inc.
131 Continental Dr, Suite 305
Newark, DE 19713
United States
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